Bill Laros, Senior Consultant
Bill has enjoyed his twenty year career in the CPG industry as a Marketing and Sales Consultant, with successful tenures as an Analyst, Client Service Director, and Business Development leader. Starting as a co-op student from the University of Connecticut, Bill has worked for Burke Marketing, SAMI, and Nielsen before joining TABS Group in 2006.
As an Analyst, Bill has extensive experience with panel data analytics, consumer segmentation, and category management techniques. As VP Client Service, Bill headed teams that supported many of Nielsen’s largest and most profitable clients, earning high scores in both associate and client satisfaction. In terms of Business Development, Bill led the efforts that brought two major manufacturers into the Nielsen fold after years with the competitor, and also secured long-term contracts with many clients generating over $100 million in revenue.
“During my career I’ve had the pleasure of working with all types of clients, ranging from the largest global manufacturers to entrepreneurial start-ups, and each one of them is concerned about leveraging the data they buy to improve their sales and profit. TABS Group’s philosophy, approach, and track record are all about providing our clients with insights and the ability to grow their business in an efficient and effective manner. I am excited to be part of such an innovative company and appreciate the mutually-beneficial relationship we enjoy with our clients.”