TABS Group has just released an update to their 2005 study of the Vitamin Category.  The 2005 study made headlines with its revised projection of the size of the Vitamin market, which was much lower than the prevailing industry estimates. 

The 2008 update to this study has created quite a stir of its own as it uncovered previously undiscovered insights such as a 13% decline in Vitamin usage among women, a notable correlation between category usage and voting behavior and a significant migration of category purchases from Specialty channels to Mass Market.  These insights - and many more - are contained in the 2008 Vitamin and Sports Nutrition Shopper study. 

The cost of this study is $500, and you can pay by check or American Express.  Just click the link below to order your copy or call the number below for more information.

Karen Primavera
Phone: (203) 925-9162