If you need to expand the beyond your category to make room for your company’s new product initiatives, TABS AisleMaster® is your answer. TABS AisleMaster is a revolutionary new service that provides Consumer Products vendors the ability to expand their customized category definition at a reasonable price. By leveraging their existing data investment or for a minimal additional data investment, Shampoo manufacturers can get a custom view of all Haircare including Color, Growth, and Perms. Cereal manufacturers can expand their view to all Breakfast Food. The expanded category is delivered in the QuickTABS software, and all categories have a customization scheme that can be changed as often as desired.
One leading manufacturer received a quote for a one-time Aisle profitability study of over $500,000. TABS AisleMaster® can be delivered 12 times per year for 60% less. Here are some examples of how TG has provided an expanded category view for our clients.
| SEGMENT MANAGEMENT |
CATEGORY MANAGEMENT |
TABS AisleMaster® |
|---|---|---|
| Manual Shaving | Shaving Category Manual Shaving Shaving Lubricant Shaving Accessory |
Grooming Aisle Manual Shaving Shaving Lubricant Shaving Accessory Hair Color – Mens Depilatory Hair Growth Mens Frag Skin Care – Mens Styling Aids – Mens |
| Frozen Multi Serve Meal | Frozen Meals/Entrees Frozen Multi Serve Meal Frozen Dinner Frozen Chicken Frozen Pizza Frozen Ethnic Dish |
Total Frozen Food Frozen Multi Serve Meal Frozen Dinner Frozen Chicken Frozen Pizza Frozen Ethnic Dish Frozen Vegetable Frozen Breakfast Frozen Bread Frozen Desserts Frozen Juice / Drinks Other Frozen |