Shopper Insight

Consumer-Centric strategy is imperative for all CPG companies. Through this discipline, companies understand the target consumer and what drives purchase intent and most importantly help retailers maximize volume potential.

PanelMaster

• User friendly Microsoft Excel® based analytic tool enables instant comparison of Consumer Demographics and Retailer Purchase dynamics.
• Proprietary Projection Model to gauge improvements in Annual Retail Sales based on changes in Consumer purchase dynamics.
• Delivers analysis from a retailer perspective to gear insights and recommendations to tactics that can be implemented at retail.
• TABS Group custom codes Products and Accounts to match scan database to enable integration of consumer and market trends.

Shopper Marketing

• Gain a competitive advantage with retailers, become an expert advisor with compelling consumer insight.
• TABS Group aligns Consumer Insight with the reality of Retail trends to gain traction with buyers and consumers.
• TABS Group experience delivers actionable results from a strong focus against tangible Marketing and Sales objectives.