TABS P2 Analytics

P2 Analytics refer to Pricing and Promotion analysis.  TABS Group provides these services as a bundle, because the two go hand-in-hand when make strategic or tactical pricing decisions for your brand.  TABS Group research corroborates the leading academic research that Pricing, Promotion and Distribution explain 90% or more of a brand’s market share.  TABS combines these three variables – Pricing, Promotion and Distribution – to provide highly reliable and accurate forecasting and marketing mix modeling at any level of geography:  retailer, regional or national.