TABS PromoMaster

The average CPG manufacturer invests 14% of sales on Trade Promotion, however 95% of CPG companies do not believe they are receiving their deserved ROI and over 78% of these companies cannot measure promotion performance to the degree of accuracy needed to achieve it.

• TABS AccuBase™ does not “phantom spike” during promotional analysis resulting in more accurate lift models
• PromoMaster “rolls up its sleeves” to analyze every single event, including those promotions not identified by syndicated data
• Incremental Consumed Shipments vs. Incremental Spending are thoroughly examined and reported, showing true ROI

As a TABS PromoMaster™ client you will:

• Instantly compare results at top retailers and your competition at the “speed of thought”
• Capitalize on TABS database of thousands of promotional observations and industry expertise
• Understand Qualitative impact of Ad execution
• Never be without Senior Consulting Support
• Win the business you deserve
• Founder Kurt Jetta’s Doctoral Thesis proved Retailer Promotions: It is all Incremental!

• TABS P3, a robust “What If” promotion planning tool that enables side by side comparison of events
• Improve Trade Planning with Retailers knowing both sides of the financial impact
• Regional/Channel Lift Matrix enables promotion planning for accounts with no consumption data
• Upload Promotion database to all major trade fund and deduction management software