TABSAdvanced ^TM

You know that in order to grow your company you must compete at a higher analytical level. However, you don’t have the resources to spend up to $1,000,000 like your competition spends on Consumption Data, Personnel and Software for Sales and Marketing analytics. TABS Advanced can help you compete within an affordable budget.

Ad Effectiveness Tracking:

Measure the effectiveness and Return on Investment of your consumer Advertising. The TABS Group process is the only service that integrates multiple data sources – online surveys, retailer POS, and syndicated market data – to gauge all elements of Advertising Effectiveness: Awareness, Brand Perceptions, Message Communication and Retail Sales. Our business philosophy is that Advertising needs to move only one of those metrics to be regarded as “effective.” The diagnostic feedback from the research can then help Marketing managers ensure that improvements are made to the execution to ensure results in all elements of effectiveness.

Price Elasticity:

Understand the impact of price changes on Units, Dollars and Gross Margin at the trade class and account-specific levels. TABS Group elasticity studies are typically priced 50% below other suppliers. The TG deliverable provides price elasticity at the account as well as national level. Additionally, clients receive a user-friendly tool to help the plot the brand’s demand curve and profitability at various price points for all accounts and geographies.

Promotion Optimization:

Quantify the sales increases and the profitability of various trade promotion options. TABS Group has an extensive database of promotional learning, with over 50,000 observations across all types of categories, retailers and brands. This database can help you plan promotions for events that you may have never done before. The TABS P3™ model enables manufacturers to plan the profitability of future promotion plans with a user-friendly, Microsoft Excel®-based interface. As with all TG services, we deliver a significantly lower cost option (30-50% lower than the industry norm) and dramatically quicker turnaround.

Consumer Research:

Enhance your Sales and Marketing efforts using input from consumers to understand key metrics driving brand sales such as awareness, favorability, stated purchase, loyalty, conversion to trial, and others. Projects are managed in full by TABS Group using selected consumer panel services, or those you choose. We can offer savings versus full service research firms, and provide in depth analysis and actionable recommendations. TG has particular expertise with household panel data from AC Nielsen. Let us show you the business gold that resides in the mountains of data available through Nielsen Homescan®.