TABS Group is founded by Kurt Jetta as a one man operation with one, very small client project.

New Measures for Point-of-Sale Data invented: Productivity, Equivalized SKU’s and Organic Growth. The measures serve to level the playing field by adjusting out distribution effects from sales and market share.

QuickTABS® invented.Excel-based software tool is the first to deliver the value of custom databases to small and mid-sized consumer products manufacturers.

TABS Group grows to be the out-sourced category management resource for five, mid-sized CPG companies.

GMROII Accelerator™ created. Model provides instantaneous GMROII calculations for changes in performance of key retailer metrics.

TG Research is launched as a unique service to Private Equity firms and Hedge Funds. The division provides due diligence research to clients considering major acquisitions or divestitures in the CPG space.

TABS AisleMaster® invented. This service expands analytics beyond traditional categories and provides manufacturers the potential to align with retailer category definitions. The service is distinctive because of its extremely affordable price and its two week turnaround time to create a retailer-specific aisle definition.

TABS ProfitMaster™ introduced. Utilizing the retailer category definitions created in AisleMaster®, this service evaluates cross category performance against a retailer’s two scarce resources: Space (profit per square foot) and Cash (GMROII). Understanding these metrics gives strategic insights as to which categories deserve more/less space. Category Space Elasticites are determined and a simulator is provided to forecast the overall impact to sales and profits when changes in space are made.

TABS PanelMaster™. This service transforms a company’s investment in household panel data into a competitive advantage, by enabling users to uncover the insights and opportunities “hidden” in their household panel databases. PanelMaster integrates disjoint panel reports into a single access platform, virtually eliminating the time spent trying to figure out which panel database to utilize and how the metrics relate to each other. Improvements in metrics (Buyer Conversion Efficiency) and sales projection capabilities bring further insights to the core data.

TABS PromoMaster™. The most efficient and accurate service in the industry for evaluating trade promotion activity on both a consumption and financial basis. The key to PromoMaster™ is proprietary modeling that eliminates the overstated baseline sales bias seen in syndicated data, and thus, a more accurate representation of the impact of trade activity. A thorough qualitative review of each ad provides further rigor and accuracy to the results.

TABS Group signs deal with J. Joyner Group. Long-time retail executive, Jeff Joyner, agrees to a consulting agreement with TG to provide retail expertise, executive management insights and business development opportunities. The retail expertise provides much needed qualitative input into the development of TABS ProfitMaster and Total Store Analytics.

TABS Total Store Analytics™ (TSA) is launched to significant press acclaim. TSA provides major manufacturers and their key retail customers with strategic merchandising analytics and innovative shopper insights. For the first time, retailer-defined category analytics are available beyond the aisle, to a Department (e.g. HBA), Area (e.g. Center Store), or even entire store. Strategic space allocation, identifying which categories deserve the most visible locations, and optimizing cross category adjacencies to maximize shopper’s baskets, are key components of this service. Furthermore, TSA™ offers the ability to analyze performance on a shopper-centric basis (e.g. Health/Wellness, Meal Solution, etc).

Joyner Sales Agency (JSA) is launched. This new division of TABS Group is the first sales agency to establish fact-based selling expertise as its primary point of difference.

QuickTABS Graph is developed to bring the same “analyze at the speed of thought” utility of QuickTABS to a graphical deliverable.

Innovation Index measure is invented to place a quantitative metric on the performance of new products across categories or manufacturers. Innovation Index takes into consideration “new” product Quantity (e.g. which categories have invested the most to introduce new products), Quality (e.g. how productive are new products vs. existing products, or new products in other categories); and Uniqueness (e.g. are new products bringing incremental sales to the category). The ability to quickly identify new products and measure their performance gives retailers fact-based criteria beyond the marketing material when making decisions on what to accept given their space limitations.

TABS PivotLink partnership announced. The strategic partnership with PivotLink, Inc. (www.pivotlink.com) expands the analytical capabilities of TABS Group. This new web-based platform enables integration of multiple data sources (e.g. Account POS with Syndicated Data) for huge databases that exceed the capacity of Excel, but still maintain the functionality of QuickTABS and Pivot Tables!

TABS Every Store Analytics™ (ESA) is introduced as a line extension to TSA Retailers are now able to receive instantaneous reports and analysis at the store or retail cluster level via the TABS PivotLink tool. Integration of demographic information by store enhance the store clustering capabilities of manufacturers and retailers.

Dr. Kurt Jetta, President of TABS Group, releases revolutionary research on retailer price promotions titled, “A Theory of Retailer Price Promotions Using Economic Foundations: It’s All Incremental.” The research provides empirical and theoretical proof of an improved baseline model that applies to all retailers with POS data, not just the ones that participate in the syndicated data services. More importantly, the research provides empirical and theoretical proof that promotional sales lifts are entirely incremental to the brand, category and retailer: they do not source from future weeks, other brands or other channels.

TABSPak International™ is launched. This new service is the first to provide a cost-effective analytics and category management solutions for Western European markets for small-to-mid sized manufacturers or larger manufacturers that compete in categories we data is incomplete or non-existent.

TABS All Outlet™ is launched. This service has a similar methodology to TABSPak International and it provides US All Outlet projections for categories with a significant amount of sales in non-tracked categories. TG successfully completes engagements in Nutritionals, Art Supplies, Firelogs, and Baby Supplies to help size up these markets and provide 2-3 year sales projections.