Action

Deliverable

Integrate Store Lists and Demographics data

Provide Retailer Partners guidance on intelligent clustering.  Easily identify valid clusters and planogram to the consumers in those stores.

Integrate Syndicated or POS data, Budget, Forecast, and Shipment data

Ongoing Ship to Consumption modeling alerts to deviations from plan BEFORE it is too late to respond. Direct trade support to where it is needed.

Integrate Planogram data, POS data, and Demographic data

Retailers are able to perform category management analytics at any clustered level (region, store size, planogram version, demographic iteration, etc…)

Integrate Shipment, Order, POS, and Syndicated data

Create automatically generated Vendor Scorecards, with Shipment performance and Category Performance.  Get credit for superior service levels and superior category contribution

Integrate Entire Syndicated Data Universe of Store-level data with cross purchase indices, consumer panel observations, loyalty card, back-end data, margin data, finance data…

See the whole store, cross-purchase and adjacency implications, high productivity zones, low organic growth zones, high loyalty zones, high promotional ROI zones, high transaction-value zones with variance by cluster….. WOW.