TABS PromoMaster
The average company invests 14% of sales on Trade Promotion, however 95% of CPG companies do not feel they are receiving a good ROI and over 78% of companies cannot measure promotion performance.
- TABS Accurate Baseline doesn’t spike during promotions resulting in more accurate lift
- “Roll up the sleeves” – analyze every single event and Flag promotions not identified by syndicated data
- Incremental Consumed Shipments vs. Incremental Spending for true ROI
- Instantly compare results at top retailers and your competition
- Capitalize on TABS database of thousands of promotional observations
- Understand Qualitative impact of Ad execution
- Founder Kurt Jetta’s Doctorate Thesis proved Retailer Promotions: It is all Incremental!
- TABS P3, a robust “What If” promotion planning tool that enables side by side comparison of events
- Improve Trade Planning with Retailers knowing both sides of the financial impact
- Regional/Channel Lift Matrix enables promotion planning for accounts with no consumption data
- Upload Promotion database to all major trade fund and deduction management software
